Post by account_disabled on Jan 9, 2024 7:52:42 GMT 1
In such a competitive world, differentiation becomes increasingly difficult. Innovation has to go hand in hand with any company that wants to remain in the current market. Adapt to the times and continue in a disruptive dynamic . Digital transformation is more important than ever and now we must use all these tools to continue in this methodology of change, so necessary. Methodology that from now on will be followed by Evercom , who has communicated it through a digital event to show its new positioning and in which MarketingDirecto.com has been to discover all the details of this transformation. The event was presented by Alberto Santos , CEO of Evercom, who was accompanied by Irene de la Casa , Division Director of Evercom Life and Diego Martínez , Digital Director.
Both have contributed two different, but complementary, visions of the business and the new engine by which the company will be guided from now on, whose pillars will be creativity and data-inspired Email Data marketing. ? Today @evercom celebrates the beginning of a new stage? through a webinar in which creativity and data inspired marketing will be the protagonists? Including breakfast! ? #CreatingBonds #NewEvercom pic.twitter.com/6cVJxw3zmR — MarketingDirecto.com (@mkdirecto) October 28, 2020 Although Evercom's strategy will continue as before, with the customer as the focus, it is true that the company presents structural changes that will make its experience innovative and disruptive . Data is that tool that everyone has in mind, but that you have to know how to use to achieve good results . Knowing is the key to being able to reach the consumer and this is done through their desires, their behavior, with the advantage that it is recorded thanks to the digitalization that we experience.
User personalization comes hand in hand with data and therefore, the marketing and communication strategy has to be linked to this digital section . What is clear is that the more information, the greater the ability to reach users. " Data has become an obsession ," explains the CEO of Evercom, to which he adds that "we have to extract that water that helps brands to be more liquid and permeable, to reach more people." But data is not the only important pillar. In fact, for Evercom there are two and the second is creativity . Entering an area of disruption and greater impact depends largely on this element. Irene de la Casa explains it through an example based on the company's own experience: « We had an event in which we talked about how to impact the different generations with representatives of all of them . The conclusion was that what the different groups had in common is the acceptance of brand campaigns by three plans: authenticity, credibility and emotion. Creativity is going to be important and the only way to distinguish yourself from the competition.
Both have contributed two different, but complementary, visions of the business and the new engine by which the company will be guided from now on, whose pillars will be creativity and data-inspired Email Data marketing. ? Today @evercom celebrates the beginning of a new stage? through a webinar in which creativity and data inspired marketing will be the protagonists? Including breakfast! ? #CreatingBonds #NewEvercom pic.twitter.com/6cVJxw3zmR — MarketingDirecto.com (@mkdirecto) October 28, 2020 Although Evercom's strategy will continue as before, with the customer as the focus, it is true that the company presents structural changes that will make its experience innovative and disruptive . Data is that tool that everyone has in mind, but that you have to know how to use to achieve good results . Knowing is the key to being able to reach the consumer and this is done through their desires, their behavior, with the advantage that it is recorded thanks to the digitalization that we experience.
User personalization comes hand in hand with data and therefore, the marketing and communication strategy has to be linked to this digital section . What is clear is that the more information, the greater the ability to reach users. " Data has become an obsession ," explains the CEO of Evercom, to which he adds that "we have to extract that water that helps brands to be more liquid and permeable, to reach more people." But data is not the only important pillar. In fact, for Evercom there are two and the second is creativity . Entering an area of disruption and greater impact depends largely on this element. Irene de la Casa explains it through an example based on the company's own experience: « We had an event in which we talked about how to impact the different generations with representatives of all of them . The conclusion was that what the different groups had in common is the acceptance of brand campaigns by three plans: authenticity, credibility and emotion. Creativity is going to be important and the only way to distinguish yourself from the competition.