Post by account_disabled on Jan 6, 2024 5:10:59 GMT 1
Lazada launches new brand campaign "Go Where Your Heart Beats - Everything the heart searches for" with a brand concept that is full of emotion. and represents Southeast Asia's leading e-commerce platform in the new era. by this new campaign brand It launches with three commercials that tell the story of three people's life journeys. These stories reflect that following the desires of the heart Whether it's a small matter or a big matter. It can always spark new possibilities.
Lazada's new brand B2B Email List campaign, Go Where Your Heart Beats, reflects the brand's vision that Lazada announced in March. Lazada is committed to accelerating Southeast Asia's progress through trade and technology. and marks Lazada's first brand refresh in five years. Since Lazada updated its tagline in 2014. Pierre Poignan, CEO of Lazada Group, said: “Lazada launches in Southeast Asia. As the pioneer of e-commerce in the region It offers online shopping that is easy and convenient. And in just seven years We have emerged as the leader in e-commerce in the region. that aims to serve more than 300 million customers by 2030. Lazada's role is more than just a platform for shopping transactions.
But we have elevated Lazada's role to become a lifestyle destination. that can create and drive the hopes, dreams, and desires of both traders and buyers." For adjusting the new market position of the Lazada brand this time. There is a main strategy: "Shoppertainment" that continuously improves the shopper experience. Including Lazada's efforts to empower merchants. To push brands and stores to become the best in eBusinesses and continue to work with local communities, such as Mumpreneurs and merchant groups in various provinces across the country, etc.
Lazada's new brand B2B Email List campaign, Go Where Your Heart Beats, reflects the brand's vision that Lazada announced in March. Lazada is committed to accelerating Southeast Asia's progress through trade and technology. and marks Lazada's first brand refresh in five years. Since Lazada updated its tagline in 2014. Pierre Poignan, CEO of Lazada Group, said: “Lazada launches in Southeast Asia. As the pioneer of e-commerce in the region It offers online shopping that is easy and convenient. And in just seven years We have emerged as the leader in e-commerce in the region. that aims to serve more than 300 million customers by 2030. Lazada's role is more than just a platform for shopping transactions.
But we have elevated Lazada's role to become a lifestyle destination. that can create and drive the hopes, dreams, and desires of both traders and buyers." For adjusting the new market position of the Lazada brand this time. There is a main strategy: "Shoppertainment" that continuously improves the shopper experience. Including Lazada's efforts to empower merchants. To push brands and stores to become the best in eBusinesses and continue to work with local communities, such as Mumpreneurs and merchant groups in various provinces across the country, etc.