Post by account_disabled on Nov 13, 2023 7:32:39 GMT 1
A search engine, an immediate keyword auction takes place if advertisers are interested in a given keyword. A combination of many factors, including PPC amount and ad quality, determines who will be the winner appearing in the best position. Practical example For example, let's assume that in the hosting industry, the average CPC for position number on the first page of results is PLN . . By setting the maximum bid at PLN . , we will most likely not get the best place - our competitors' ads will be displayed higher than ours.
However, PPC settlement can be much more competitive. Even though the average bid is PLN . , advertisers can set a much higher cost per click, . PLN . . What if we bid like there's no tomorrow and our competition does the photo editor same? Well, then the advertising platform will take into account the remaining factors to determine which ad is best suited for the first position. Check out the fastest WordPress hosting and Ecommerce hosting on the market.
Other factors When several advertisers set a PPC ad with the same high rate, the platform analyzes which ad is more valuable based on previously collected data. In such a situation, the most common factors affecting ad positions are: Quality Score: A score that summarizes the quality of your ad based on its relevance, the quality of the target website or app, and click-through rate CTR. Obtaining a minimum score of increases our chances of winning the auction.
However, PPC settlement can be much more competitive. Even though the average bid is PLN . , advertisers can set a much higher cost per click, . PLN . . What if we bid like there's no tomorrow and our competition does the photo editor same? Well, then the advertising platform will take into account the remaining factors to determine which ad is best suited for the first position. Check out the fastest WordPress hosting and Ecommerce hosting on the market.
Other factors When several advertisers set a PPC ad with the same high rate, the platform analyzes which ad is more valuable based on previously collected data. In such a situation, the most common factors affecting ad positions are: Quality Score: A score that summarizes the quality of your ad based on its relevance, the quality of the target website or app, and click-through rate CTR. Obtaining a minimum score of increases our chances of winning the auction.